“Can you turn the phone like this”

“What about one this way just in case”

“I’ll take both so there are options”

We have all been there and we have all heard it. How should you hold your phone for the best results when taking photos and videos. Need some help deciding what way to hold it when? We are here to help!

Vertical and horizontal video orientations both hold important places and purposes in the world of social media. Vertical orientation is promoted for the following:

  • Instagram Stories
  • Instagram Reels
  • Facebook Stories
  • TikTok 

Anywhere the video is automatically playing straight to your full phone screen. These are videos that are filmed most likely inside that platform and meant to stay on there or if they get uploaded to a new platform it is the same instant gratification type of content.

For informational type videos, and not the above social outlets- horizontal videos are best because:

  • They have higher resolution quality
  • allow the user to turn their phone for a larger screen image of the video (think IPad users here, also assuming that phones and laptops or desktops are the main technology it will be played on the computers are all built for landscape format)
  • The good news is you can crop horizontal to be vertical easier than vertical to horizontal if necessary!

Outlets that should use horizontal videos are the following:

  • Facebook posts
  • Instagram posts
  • YouTube videos
  • Website videos

Rogue Wave Marketing are experts in all things digital marketing. We would love to talk with you about providing increased SEO ranking through blogging, Website Design, and Marketing Coaching. Email [email protected] for more information!

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