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Marketing messages are your brand’s way of telling clients why they should work with you. Well-crafted promotional messages can help you convince clients to invest in your products and services over your competitor’s.

Many businesses make the mistake of using the same message and format across various social media platforms. For best results, it’s wise to tweak your message for each platform you use. Here’s a quick guide to adapting your marketing for the most popular platforms. If you need further help, consider hiring a marketing coach.

How To Adapt Your Marketing Message to the Platform

There are many different marketing platforms out there, but this guide focuses on the top four for modern businesses.

1. Twitter

Twitter is designed for short, catchy messages that are less than 280 characters long. Your Twitter marketing message will need to cut right to the chase because you won’t have any room for fluff. You’ll also need to be creative so your tweet stands out in a sea of thousands of others.

To get more views, consider using infographics, images or videos in your Twitter posts. Make sure your links don’t exceed Twitter’s character limits.

2. Instagram

To target a younger, hipper audience, use Instagram as a preferred marketing platform. You’ll need to post images and short videos that earn the attention of your target audience. Remember that Instagram doesn’t allow links in posts, so you’ll need to point users to your profile where they can find a link to your website.

Instagram is a great platform for posting positive messages that make your audience feel good about life and develop a positive impression of your business. Use hashtags to garner more attention for your marketing message.

3. YouTube

If you’re looking for an immensely popular platform that makes it easy to share company videos, YouTube is arguably the best. Promoting your products and brand via video is one of the best ways to increase brand awareness.

Many people prefer to watch marketing videos over reading messages. When creating marketing videos, make sure you have a clear purpose for each video. Include a call to action to guide viewers to the next step you want them to take (such as downloading a guide or buying a product).

4. Facebook

The users on Facebook tend to be middle-aged and older. They will only stop scrolling to view your marketing message if it captures their interest. To make your posts as captivating as possible, use vibrant images and creative videos to spread your promotions.

Facebook users typically have short attention spans, so you’ll want to keep your messages brief and engaging on this platform. Give viewers something of value and they’ll be more likely to follow your page.

Get a Better Handle on Your Marketing Message Today

It can be tricky to figure out how to modify your promotional messages for various platforms. To refine your approach, contact Rogue Wave Marketing today. We can provide invaluable coaching to help you get the best results from your marketing message.

How can we help?

At Rogue Wave Marketing, we reveal the uniqueness of every brand through inspirational and impactful messaging and content catered for your audience.