These days, countless companies have a branded blog, from B2B sales businesses and retail stores to home remodelers and healthcare providers. Blogs are an essential part of e-commerce. They can help boost your website traffic by over 50% and generate nearly 70% more leads! As a business owner, you may be wondering “How often should I post on my blog?” This simple guide can answer all your blogging questions.
How Often Should I Post on My Blog for Good Results?
For the best results, you should generally update your blog at least two to four times a week. This translates into roughly 10-16 posts a month.
Now for some specifics. Two to four posts a week isn’t the be-all and end-all answer to blogging success; it’s a general guidepost. Other factors impact blogging frequency, such as the size of your business, the type of clients you have, their interests, and your marketing goals.
The Importance of Consistency
A key factor for deciding how often you should post on your blog is the need for consistency. Being consistent matters:
- Creating fresh content helps you rank better on Google.
- Posting regularly keeps clients interested in your business
- Keeping up with current topics and trends helps you attract leads.
- Building new blog articles help to support your social media marketing.
- Consistently producing blogs can boost your reputation as an industry leader.
In other words, it’s better to have two or three smaller posts a week than to release one huge blog article a month. Whatever you do, avoid the trap of blogging “when I get around to it.”
The ROI Question
A big reason to aim for 11-16 posts a month is that it generally maximizes your return on investment with content marketing. On average, with several posts a week, you get more bang for your buck. ROI helps you use your advertising budget in a way that provides the most leads and traffic for the lowest cost.
How Much Blog Content Do I Need?
Along with how often you should post on your blog, you probably want to know how many total blogs you should have on your website. Put simply, the right number should cover the search terms and interests of your target audience. Keep posting on the same day every week. Over time, you build up a collection of guides, tips, and FAQs that your clients love. Refreshing popular older posts can keep traffic coming in consistently.
It may surprise you to learn that relative blogging statistics are virtually the same for companies of any size, from international brands to local small businesses. The specific numbers vary, but the overall traffic percentages are close. Whether you have a handful of employees or over 200, consistent blogging is vital for a healthy, successful website.
At Rogue Wave Marketing, we’re experts at search engine optimization, blog content, and online marketing. We have the answers and solutions you need. Learn how often you should post on your blog and maximize your advertising results right away.
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How Often Should I Post on My Blog for a Small Business?
It may surprise you to learn that relative blogging statistics are virtually the same for companies of any size, from international brands to local small businesses. The specific numbers vary, but the overall traffic percentages are close. Whether you have a handful of employees or over 200, consistent blogging is vital for a healthy and successful website.
