Consumers nowadays would rather see data and information that supports why they should follow a business. Similar to how many people prefer to use a reference from a trusted friend compared to searching for solutions on their own. This is a ripple effect showcasing the importance of trust and credibility. Therefore, the use of case studies is very effective in building brand trust.
What is a Case Study?
Business case studies are typically a summary of real-life business scenarios. They include a breakdown of the problem, technical solutions, examples, data, and statistics.
Below are the top 4 benefits to showcasing your case studies on your website:
- Case studies provide credibility and build brand trust. Consumers are much more likely to go through with a brand/company that can prove the impactful difference that they have made for another business through data and information. (It is important to have a variety of case studies because a consumer will typically look at the cases that are the most similar to their problem). In this specific situation, case studies are incredibly effective in building brand trust because they provide valuable information from other businesses that have worked with the company before and can help them decide whether or not to go through with them.
- Make sure your case study is engaging and tells a story. Your case studies should be able to effectively portray a story through cause and effect. What challenges have necessitated a change? How did your business/company effectively solve the problem? The use of storytelling helps to make a brand much more relatable and will allow your audience to see how you fulfilled that customer’s need at every stage of the buyer’s journey.
- Case studies create reusable marketing materials. Any of the data and information that you use to create your case studies can be used for your business to market. So then, you can use this information to promote, cross-promote, and use it over again. This information can be used as sales materials, lead generation, and email newsletters.
- Increases your SEO ranking on Google. When you publish your case study, you should publish it on its own page (with other business work) or as a blog. Therefore, Google and other search engines will be able to pick up the keywords and increase the search engine optimization ranking. (The more keywords used the better!)
This is one of our most recent case studies for TerraSol (A Wisconsin Hemp Dispensary). Rogue Wave Marketing helped develop and design a new website for them.
Click here to check out our Case Studies page!
92% of people will look for social proof before making a purchase. When someone interacts with a review, they’re 58% more likely to convert. Your business is also more likely to generate 62% more revenue per visitor. (Brenner, 2021)
What is the difference between a case study and portfolio work?
Showing a portfolio of your work is more like showing photos of your work. A case study typically includes photos, videos, examples, problems, solutions, data, and information.
