— Local Search Optimization
How We Helped TerraSol Become a Local SEO Leader
In the fiercely competitive cannabis market, TerraSol Dispensary needed more than just a great reputation—they needed to be found online, and they needed to stand out. Over the course of a year, we crafted a data-driven SEO strategy that catapulted their organic search traffic by an incredible 140%, brought thousands of new visitors to their website, and drove real engagement through better local visibility for their Milwaukee and Menomonee Falls locations.
This case study dives into how TerraSol went from local favorite to search engine powerhouse and the strategies Rogue Wave Marketing used to make it happen.
Key Results At a Glance
Behind every click is a potential customer actively searching for what TerraSol offers. These numbers tell the story of how increased visibility brought in high-intent visitors—customers ready to discover products, visit locations, and take action. This is the power of a data-driven SEO strategy: connecting businesses with the people who need them most.
%
YoY Organic Traffic Growth
%
Website Clicks From Google Maps
%
Increase In Organic Sessions
%
Referral Traffic Growth From Cannabis Directories
%
Average Engagement Time Increase
%
Local Impressions on Google Maps


How We Did It:
- Local SEO Optimization: We revamped their Google Business Profiles, added Local Business Schema, and focused on ranking for high-intent keywords like ‘THCa near me’ and ‘Delta 9 dispensary.’
- Content Creation: Through strategic blog posts and optimized landing pages, we targeted non-branded search terms that captured new audiences.
- Map Rank Tracking: By monitoring their performance for Milwaukee and Menomonee Falls keywords, we made data-backed adjustments to drive local traffic.

Whether you’re looking to increase organic traffic, improve local visibility, or dominate your market, Rogue Wave Marketing has the expertise to make it happen.