blogging

Home Posts tagged "blogging"

Does your business blog? Should it?  Probably. Does it? “Not yet,” you say, “but we should. Maybe someday we will.” These 10 benefits of having a company blog will spark your thinking. If your company is already doing this, these paragraphs will reaffirm it in your thinking. If you’re on the fence, this list may […]

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Effective use of an editorial calendar will help keep your company blog active and your content balanced. It can be as simple or as complex as you wish! We recommend a simple and straightforward approach you can sustain it over time. An editorial calendar: Minimizes that pen tapping “what to write, what to write, what […]

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Careful aim is vital when introducing your company to people who don’t yet know they need you. You have basically 3 – 5 seconds for a potential customer to see your message online or in print, discover who you are, what do you do, and decide you’re probably their best option. Since you never get […]

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What Exactly Is Cornerstone Content? Cornerstone content is the online content buzzword du jour. To hear some people describe cornerstone content, you’d think it was a miracle that leads customers to your site like ants to big pile of sugar. The exciting news is that, yes, it can do that—but you have to be patient. […]

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