How to Plan a Year’s Worth of Content in One Weekend

Published January 13, 2025

Feeling overwhelmed by content creation? You’re not alone! As Bill Gates famously said, “Content is king,” and that statement is even more true today. High-quality content can drive traffic, build trust, and turn visitors into customers—but staying consistent can feel impossible when you’re wearing all the hats in your business. Many small business owners kick off the year ready to crush their marketing goals but quickly fall behind when things get busy. The good news? You can plan a year’s worth of content in just one weekend—yes, seriously! With the right game plan, you’ll be set up for success in no time.

Set Clear Business Goals

First things first—what do you want your content to do for your business? More phone calls? More website traffic? More foot traffic in your store? Your goals should guide every piece of content you create. If you’re a contractor aiming to book more jobs, focus on showcasing past projects, sharing glowing customer reviews, and offering practical tips for homeowners. Let your content work as hard as you do!

Identify Topics Your Customers Care About

Think about the questions your customers ask you all the time. Do they wonder about pricing, project timelines, or how to choose the right materials? Those are golden opportunities for content! Grab a notebook and jot down ideas like project photos, before-and-after transformations, maintenance tips, or spotlights on recent jobs. These are all things your customers would love to see.

Keep It Simple with Easy-to-Use Tools

Good news—you don’t need to be a designer to create great content! Tools like Canva make it easy. It’s loaded with ready-made templates and a simple drag-and-drop setup. Just swap in your text, change the colors, upload a photo of your work, and BOOM—you’ve got a professional-looking post.

Not a fan of design tools? No problem. Just snap a photo of your latest project with your phone, write a quick description, and share it. Simple, authentic, and effective.

Plan Monthly Themes

Planning your content becomes much easier when you organize it by monthly themes. This keeps your ideas fresh and relevant throughout the year. Here are some examples to inspire you:

  • January: Set business goals and share how you’re starting the year strong
  • February: Highlight customer love stories or testimonials for Valentine’s Day
  • March: Share spring cleaning tips for your industry or behind-the-scenes updates
  • April: Launch new products or services and offer helpful how-to guides
  • May: Celebrate small business milestones or team achievements
  • June: Share summer promotions or seasonal tips relevant to your business
  • July: Showcase your community involvement or local events
  • August: Offer back-to-school specials or productivity tips
  • September: Share fall preparation tips or upcoming promotions
  • October: Highlight customer stories or feature holiday prep content
  • November: Run gratitude campaigns and highlight Black Friday deals
  • December: Reflect on the year and share holiday greetings or gift guides

Using monthly themes makes brainstorming easier and ensures your content stays fresh and engaging.

Batch Your Content Creation

Block off a few hours to gather photos of your work, write short captions, and plan ahead. No matter your industry, this strategy can be applied to make content creation easier and more efficient. Take progress shots, tools-of-the-trade photos, or videos of your team in action. Then pair those visuals with captions like, “Wrapping up this bathroom remodel! Would you go with this tile color?”

Use a Simple Calendar

No need for fancy apps—a notebook or even sticky notes will do. Map out when you’ll post each piece of content. Start with one or two posts a week to keep your business fresh in customers’ minds. Want something digital? Google Calendar is free and perfect for setting reminders.

Reuse and Repurpose Content

Work smarter, not harder! Share the same project photo on Facebook, Instagram, and even as a flyer in local shops. Turn a glowing review into a post, a story, and a highlight on your page. One piece of content can go a long way!

Keep It Authentic

People love people! If you’re the face of your brand, don’t be afraid to show it. Share photos or videos of yourself on the job, chatting with customers, or walking through a project. Let your audience get to know the person behind the business—because people connect with people. Being visible and relatable builds trust and helps customers feel more connected to your brand.

Your audience wants to see you and your amazing work—not something overly polished. Show off your process, share a behind-the-scenes look at your day, or talk about the tools you use. Real, authentic content builds trust and shows customers why they should choose you.

Ready to Take Control of Your Content?

Planning a year’s worth of content in a weekend might sound wild, but with the right strategy, it’s totally possible. Start small, focus on what your customers want to see, and use simple tools like Canva to make things easier. Show off your work, share helpful tips, and stay engaged—and you’ll have content that keeps your business growing all year long.

Not feeling up to doubling as your current role and a marketer? We can help! Let’s take your business to the next level with a strategy that works. Reach out today!

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