Case Study: Marketing Agency For Pace X Concrete Coatings in Arkansas
About the Project
Pace X Concrete Coatings came to us ready to grow and needed a site that could turn interest into quotes. We built a modern experience that feels confident from the first scroll: a video hero that shows the finished look in motion, crisp service pages that speak to what homeowners actually want, and a gallery that proves the quality in real spaces. Instead of one catch-all “residential” page, each service now has its own space so visitors find exactly what they need and search engines understand the difference.
Launched with SEO best practices, the site shows up for core service keywords in their market and gives every ad, post, and referral a trustworthy place to land.
To spark demand in a tough window, we paired launch with a financing promotion and holiday-season ad creative. The message was simple and timely, and the path to request a quote was clear. Result: 28 qualified leads with verified addresses during the holiday stretch—momentum the team could immediately work.
SERVICES
- Website Design (2025)
- PPC Ads (2025-Present)
Our Approach
Conversion-forward structure that guides visitors from visual proof to finishes to a clear quote request
Dedicated pages for each service and ad campaign so content aligns with niche keywords and visitor intent
Video background used sparingly and optimized so motion adds polish without slowing the page
Local SEO foundations at launch including clean URLs, headings, internal links, and on-page cues that reinforce service areas
Promotion playbook with financing offers and seasonal angles to keep attention high when timelines are tight
Simple tracking and reporting so the team sees what drove each lead and what to scale next
Better
ads websites reporting marketing
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This is just one example of how we help businesses elevate their brand with cohesive web design.