Case Study: Web Design and SEO For MCS Woodworking, Menomonee Fall’s Go-To Millwork Partner
About the Project
MCS Woodworking asked for a reset: retire residential, lean fully into commercial millwork, and show the caliber of work their team is delivering today. We rebuilt the 2021 site from the ground up in 2025, shifting from flat color blocks to a photo-forward experience that puts architectural projects front and center. The voice speaks to general contractors and owners alike — clear scope, clean navigation, and an easy path to start a bid or request a quote.
Each commercial capability now has a dedicated space with real-world visuals, concise specs, and next-step cues, while a refreshed portfolio ties everything together with case-style storytelling.
The result is a site that feels polished and professional without getting in the way — fast to scan, simple to act on, and unmistakably MCS.
SERVICES
- Website Design (2021)
- Website Design (2025)
- Search Engine Optimization (2025-Present)
Our Approach
Portfolio-first site that puts recent commercial work front and center
Capability hubs organized the way projects are bid with clear, GC-friendly CTAs
Process overview that matches estimation through close-out so expectations stay aligned
Milwaukee-first SEO with statewide relevance to capture real commercial intent
Commercial keyword focus, clean headings, smart internal links, and structured signals baked in
Ongoing content cadence with local service pages and brief blogs that answer buyer questions
Fast, accessible, mobile-first experience so visuals load quickly and decision paths stay obvious