Case Study: How We Took Higgins Concrete Coatings from Brand New Website to Page One of Google in Two Weeks
About the Project
Higgins Concrete Coatings was ready to step out from a parent brand and stand on its own in Wichita. The site guides visitors through the decision: proof-driven galleries to spark interest, plain-language pages to build confidence, and answers to the questions that stall projects. A simple quote request routes straight to Jobber so follow-up is fast and personal.
We turned on Meta and Google ad campaigns within the first week, while organic social kept a steady, positive presence highlighting before/afters, short explainers, and project spotlights across floor coatings, garage cabinets, and slatwall. The tone stays professional and approachable, reflecting the way Higgins shows up on a job: organized, communicative, and proud of the result.
Because the pages answered real questions and the path to a quote was effortless, search caught on quickly. Within days, homeowners began finding Higgins for core keywords — proof that when the story is clear and the experience is simple (and maybe a little SEO magic!) , searches turn into inquiries. This is the kind of foundation we build for contractors: a site that looks the part, runs smoothly behind the scenes, and helps good teams win the jobs they deserve.
SERVICES
- Website Design
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Management
Within One Month of Launching…
Behind every search is a homeowner looking for a cleaner, more usable space—coated floors, organized storage, less weekend chaos. These results show how quickly visibility turned intent into action for Higgins, with clear pages, aligned SEO and paid, and a friction-free path into Jobber that converts interest into quotes.
Service-Related Keywords on Page One of Google
Organic Google Impressions
Website Form submissions with local addresses
Web Design That’s Not Just Pretty – It Performs, Too!
We crafted an inviting, visual site that guides visitors from browsing finishes to feeling ready to book. When we design websites, the next step is always obvious. Components are consistent across pages, keeping everything fast and easy to maintain.
- Fully responsive mobile-first layout with accessible type and contrast
- SEO ready at launch with clean URLs schema and thoughtful internal links
- Fast loading media with optimized video backgrounds
- Trust cues in view with Google Business reviews and Jobber quote handoff
Our Growth Playbook For Higgins Concrete Coatings
Conversion-First Website
We built a welcoming, visual site that answers real buyer questions—finishes, durability, timing—and makes the next step obvious. Quote requests route directly into Jobber so follow-up is quick and personal.
Local SEO Foundation
Pages and headings are aligned to Wichita intent, with clean URLs, schema, and on-page cues that help core searches surface fast for coatings, garage cabinets, and slatwall.
Content & Social Rhythm
Two blogs per month plus a regularly-updated gallery of before-and-afters fuel organic social—carousels, short videos, and project spotlights that keep the brand present and helpful.
Search + Remarketing Launch
Ad-ready landing pages went live with the site, and campaigns followed within a week—capturing high-intent searches and bringing visitors back with proof-driven creative.
Analytics & Lead Delivery
GA4, Search Console, and pixel tracking tie traffic to outcomes, while the Jobber connection keeps every inquiry moving from browser to booked estimate without friction.
We're Here When They Need Us
We plug into growth beyond the digital realm — helping plan tradeshow campaigns, booth videos, and using trackable QR codes that tie scans to quotes. When it’s time for grassroots, we map simple, repeatable plays your team can run locally and measure every step.
Better
lead quality communication keywords results
See More Projects
This is just one example of how we help businesses establish their brand identity and launch with confidence.