Postcard Mailing and Website Popup Fundraising Campaign For Nonprofit: Faith, Hope, & Love
About the Project
Faith, Hope, & Love supports children in crisis and needed simple, immediate ways for people to act. We created a set of donor-focused postcards and on-site pop-ups that all point to a streamlined donation landing page.
The postcards pair emotional, documentary-style photography with a scannable QR code so a moment of empathy can become a gift in seconds.
Messaging highlights specific programs—Duffels/Backpacks for Kids and Sensory Bags—so donors see exactly where help goes.
The same visual language carries through the website: bold calls to “Donate,” “Act,” and “Give” written to be clear, kind, and unmissable.
DELIVERABLES
- 2-sided donation postcards with QR codes (print-ready)
- Website donation pop-ups (desktop/mobile variants)
- Donation landing page copy and hierarchy (headline, impact blurbs, CTA order)
Our Approach
Make action effortless.
Every piece funnels to one decision: scan → donate. Short headlines, one CTA per surface, and a high-contrast QR placement reduce friction.
Lead with humanity.
We used authentic, respectful photography and plain-spoken copy that centers the child’s experience without sensationalism.
Consistency across touchpoints.
Color, type, iconography, and tone match between print and web so a donor who sees the postcard recognizes the pop-up and landing page instantly.
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