Case Study: Web Design For Cardinal Engineering in Lake Geneva, Wisconsin
About the Project
Cardinal Engineering wanted a site that feels like their work — smart, precise, and approachable. We built a modern WordPress experience that pairs sweeping project visuals with clear, plain-spoken service pages, so visitors can see the scope of what Cardinal plans, surveys, and engineers at a glance.
Subtle video backgrounds bring LiDAR and drone work to life without slowing things down, while a project gallery and team bios keep the brand human and credible.
The structure is simple on purpose. One page per service makes it easy to compare capabilities and move to contact, and the system scales as the firm grows — just like when they later added LiDAR services and the site expanded seamlessly.
The result is a confident, client-friendly presence that represents the firm accurately and invites the right conversations.
SERVICES
- Website Design (2021)

Our Approach
Service pages that explain planning, surveying, engineering, and LiDAR in clear language
Project gallery that highlights outcomes, context, and Cardinal’s role on each job
Team section with bios and credentials to build trust and approachability
Performance-minded design with optimized video backgrounds and fast loads
SEO best practices at launch with clean URLs, headings, internal links, and schema
WordPress build with flexible sections so new services and projects slot in smoothly
Better
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This is just one example of how we help businesses elevate their brand with cohesive web design.