When you search for something on Google, it’s not just a list of websites anymore. You might see quick answers, maps, videos, and even star ratings before you get to the usual links. These are called SERP features—and showing up there can be a big win for your business.
The catch? Getting your website to show up in those prime spots takes some strategy. But the good news is, when Google displays your content in these areas, it’s giving you a credibility boost. Showing up in these spots signals that Google trusts your website as a reliable resource—something your competitors might not be capitalizing on.
What Are SERP Features (And Why They Matter)?
SERP features are extra pieces of information Google displays beyond regular website links. Think of them like bonus opportunities for your business to get seen. Things like:
- Maps
- Star ratings
- Q&A
- Videos and Images
- Featured snippets
When Google chooses your content to appear in one of these features, it means your website is seen as a trusted, high-quality source. And that credibility builds over time, helping you show up in even more places.
Common SERP Features That Matter
Here’s a breakdown of the ones you actually need to care about:
- Featured Snippets: Quick answers that show up above all other results. Great for boosting credibility and attracting clicks.
- People Also Ask: Those accordion-style dropdown questions. Perfect if your blog or website answers common questions your customers ask.
- Local Pack: Maps showing local businesses, reviews, and contact details. If you’re a service-area business, this one’s a must.
- Reviews/Stars: Yellow star ratings under your business name. These can instantly make you look credible.
- Site Links: Extra links under your website that make it easy for people to find what they need.
- Video/Images: High-quality visuals that catch people’s eyes. Great if you create content worth showcasing.
Why Should You Care About This?
SERP features can help you stand out even if you’re not the first organic result. They build credibility, capture attention, and drive traffic right to your site. And when Google highlights your content, it’s a signal of trust and authority.
How to Show Up in SERP Features (Without Losing Your Mind)
You could spend weeks figuring this all out, or you could bring in experts who make it their job to get your business seen. Here’s a sneak peek at how it works:
- Answer Customer Questions: Create helpful blog posts or FAQ sections that address what your customers want to know.
- Use Schema Markup: This special code helps Google understand your website better, making it easier for you to show up in those extra spots.
- Keep Your Google Business Profile Updated: Make sure your hours, reviews, and contact info are accurate so people can find you.
- Create Visual Content: Google loves videos and high-quality images. Post them and watch your visibility grow.
- Encourage Reviews: Great reviews can help you rank higher in local packs and other important areas.
Ready to Be Seen by More People?
You don’t have to become a marketing expert to benefit from SERP features. All you need is a smart strategy and someone to put it into action. That’s where we come in.
Want us to help you show up where it matters most? Contact us today, and let’s get you the visibility you deserve!
