Home shows, print ads, and local sponsorships can be great for remodeling companies.
They put your name in front of homeowners when projects are top-of-mind. But there’s one quiet problem we see over and over again:
The website isn’t ready for the attention you’re paying for.
A homeowner sees your booth, your ad, or your truck wrap. Then they do what everyone does:
They look you up online.
If your website doesn’t match the impression you made in person—if it’s confusing, thin on proof, or hard to contact—you lose that warmed-up lead without ever knowing they were interested.
Before you write another check for a home show or print campaign, make sure these five pieces of your website are in good shape.
Fix #1: Make Your Homepage Match Your Booth (Clarity in 5 Seconds)
At a home show, you introduce yourself clearly:
- What you specialize in
- The areas you serve
- The kinds of projects you’re best at
Your homepage needs to do the same thing—in about five seconds.
Too many remodeling sites lead with vague lines like:
“Bringing your dreams to life.”
“Quality craftsmanship you can trust.”
Those phrases could belong to any contractor in any city.
What to fix:
On your homepage hero section, make it immediately clear:
- What you do: “Kitchen & Bath Remodeling” / “Whole-Home and Additions” / “Design-Build Remodeling”
- Where you work: “in {{City}} and the surrounding area”
- What to do next: a single primary CTA like “Request a Consultation”
For example:
Kitchen & Bath Remodeling in Appleton, WI
Thoughtful design, quality craftsmanship, and a process that respects your home and your time.
[Request a Consultation]
When a homeowner lands on your site after walking by your booth or seeing your ad, they should instantly recognize:
“Yes, this is the same company. Yes, they do the kind of project I’m thinking about. Yes, they work in my area.”
Fix #2: Tighten Your Service Pages Around the Projects You Want
Your booth and print materials usually highlight the work you want more of—full kitchens, bathrooms, basements, additions.
Your website should do the same.
If your services are all lumped into one “Remodeling” page with a paragraph or two, a homeowner won’t see themselves (or their project budget) clearly reflected.
What to fix:
Create or tighten individual service pages for your main money-makers:
- Kitchen Remodeling
- Bathroom Remodeling
- Basement Finishing
- Home Additions / Whole-Home Remodeling
On each page:
- Lead with a clear, local headline: “Kitchen Remodeling in {{City}}”
- Show project photos that match what you’re promoting at shows and in print
- Briefly describe typical project scopes and budgets in a way that feels honest and approachable
- Link to 1–2 related portfolio projects and testimonials
If your home show focus is kitchens and baths, your website should make those services impossible to miss.
Fix #3: Turn Your Portfolio Into a “Proof Wall” for Show Attendees
At a show, you might have a slideshow, a binder, or a display board full of past projects.
Online, a homeowner should get that same feeling of “They’ve done this kind of work before—and they did it well.”
A grid of unlabeled images doesn’t do that.
Turn your portfolio into a proof wall for the kinds of jobs you’re promoting offline.
What to fix:
For each featured project:
- Use a clear title: “Kitchen Remodel – Brookfield, WI”
- Add 2–3 sentences of context:
- Starting point (dark, closed-off, dated finishes)
- What you changed (layout, cabinetry, surfaces, lighting)
- The outcome (brighter, more functional space that fits how the family lives)
- Include 3–6 strong photos that show the space clearly (before/after when possible)
Then, on your homepage and service pages, highlight a small selection of these “hero projects” that a show attendee or someone who saw your ad would immediately connect with.
Fix #4: Make Your Contact Options Feel Simple and Safe
Home shows and print ads warm people up—but your website has to catch them.
Imagine a homeowner:
- Sees your booth Saturday
- Grabs a brochure
- On Sunday night, pulls out their phone and looks you up
They click “Contact” and see:
- A generic email link
- A long, intimidating form with dozens of fields
- No hint of what happens after they hit “Submit”
That’s enough friction to make a lot of people put it off “until later.”
What to fix:
Make your first step:
- Clear: Name it something straightforward: “Request a Consultation” or “Schedule a Project Conversation.”
- Lightweight: Ask only for what you truly need up front (name, email/phone, project type, rough timeline).
- Reassuring: Add a one-sentence explanation of what happens next and how quickly you’ll respond.
For example:
Request a Consultation
Share a few details about your project and we’ll follow up within one business day to schedule a quick call and see if we’re a good fit.
Also:
- Make your phone number tap-to-call on mobile.
- Include your contact CTA and phone number at the bottom of key pages — not just on a lonely “Contact” page.
When a show attendee is sitting on the couch Sunday night, your goal is simple: don’t give them a reason to hesitate.
Fix #5: Match Your Offline Credibility With Online Trust Signals
At a show, people meet you face to face. They hear how you talk about projects. They see photos, maybe samples.
Online, homeowners look for different trust signals:
- Google reviews
- Testimonials
- Years in business
- Associations and certifications
If your print and show presence is polished but your website has little or none of this, the story feels incomplete.
What to fix:
Add visible, specific trust signals in the places a warmed-up lead is most likely to look:
- Display your Google rating near your header or in a “What Homeowners Say” section (e.g., “4.8 ★ on Google, 57 reviews”).
- Place short testimonials near CTAs on service pages and the contact page — especially ones that mention communication, cleanliness, and project outcomes.
- Include relevant logos (NARI, local builders’ associations, Houzz awards, etc.) in a simple, uncluttered band.
- Add a short line about your experience or history (e.g., “Remodeling homes in the {{Region}} area since 2005”).
The goal isn’t to show everything you’ve ever earned. It’s to quietly answer the question in the back of a homeowner’s mind:
“Can I trust these people with my home and my budget?”
Make Your Website Ready Before You Turn Up the Volume
Home shows, print ads, and sponsorships all have a cost in time and money. If your website isn’t ready, a portion of that spend will always be wasted.
By tightening up:
- Your homepage clarity
- Your service pages
- Your portfolio
- Your contact options
- Your trust signals
…you give every show attendee and print-ad visitor a clear way to move forward with you while they’re still interested.
If you want help making sure your site is ready before you invest in your next event or campaign, our team can walk your site the way a homeowner would and highlight the biggest gaps — and the quickest wins.
We’ll show you:
- What’s already working in your favor
- Where you’re losing warmed-up leads
- The order we’d fix things in so your offline marketing has a better chance of turning into real projects
Reach out to us, and we’ll put together a practical website tune-up plan you can start on before your next show season hits.
